How to find keywords for SEO
How to find keywords for SEO are as follows –
Step 1:Study your niche
Before discovering what are the best keywords to optimize your page, it is best to start by digging deeper to learn more about your topic or niche. It can give you innovative ideas and help you discover angles for your SEO and marketing strategy that you may not have thought of before.
Here are some ideas on how to study your niche:
- Talk to your existing customers and get to know them better. Find out the terms they use when they describe your brand, company, product, or service.
- Try to think from the perspective of your potential customers. If you shared the brand’s offer with a friend, how would you talk about it?
- Get involved in your topic or niche online communities, such as forums and social media. Read the discussions and discover the weaknesses that are mentioned regarding your niche.
Step 2:Define your goals
A plan should always start by defining the end goal. But before that, you should ask important and introspective questions like:
- Who are you?
- What is your brand about?
- What makes you special?
- What is your website about?
- What promises do you make on your website?
Step 3:Make a list of relevant topics
How to find keywords for SEO? Based on the main category of your brand and the goals you want to achieve, divide them into smaller topic groups. Make a list of all the topics related to your brand that you want to rank on Google.
For example, if you are a consumer goods brand that specializes in men’s personal care products, some topics related to your brand might be:
- facial wash for men
- antiperspirant deodorant
- male pattern baldness
Step 4:Create a list of starting keywords
Now that you have broken down your main category into different subtopic groups, you can start creating a list of starting keywords. These keywords should be related to your various topics and, most importantly, they are terms that your target audience might be searching for on Google.
Step 5:Use good keyword research tools
You might assume, “Shouldn’t keyword research start with the use of a keyword tool?” Nothing is a right or wrong answer there, but there is an obvious advantage to researching search terms from your brand or business perspective in the first place: It prevents you from getting too bogged down with keywords and helps you gain a broader perspective for your SEO content and strategy. Once you’ve identified your goals, topics, and a starting keyword list, it’s time to use keyword research tools to further refine your search terms.
Step 6:Identify long-tail keywords
Seed keywords are often shorter search terms that are closely related to the main topic or category of your brand. Long-tail keywords, on the other hand, are more descriptive and are often related to the smaller groups of your brand’s subtopics. Matching your target audience’s search intent with long-tail keywords is much easier compared to initial keywords.
Step 7:Meet your competitors
Doing Google keyword research alone is not enough. You should also be aware of what your competitors are doing. The better you understand the content landscape, the better it will be for How to find keywords for SEO.